PLAO creates paid partnerships between
local athletes and businesses that are
built to drive real results.
For Athletes
Stay Eligible. Stay Compliant.
Paid brand deals with local businesses
Flexible opportunities that fit your schedule
Compliance reassurance
No agent required
For Businesses
Partner with Local Athletes to Drive Business.
Simple, affordable campaigns
Reach students, families, and the community
Help students build their future
All campaigns comply with NIL regulations
What We Do
Local athletes have influence. Local businesses need customers. There wasn’t a simple way to connect the two—so we built one.
We help athletes earn money through real brand deals, and help businesses get targeted local exposure—without expensive ads or complicated contracts.
We’re not agents, and we don’t overcomplicate things.
Just simple, effective partnerships that work.
Every opportunity is structured to follow Michigan NIL (PBA) rules—protecting both athletes and businesses.
Meet the Founder
James McFarlane is from Leland, Michigan.
He played basketball in high school and college, and enjoys golfing, surfing, skiing, and pickleball.
James started PLAO to connect athletes with businesses, helping athletes earn and businesses grow.
